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Based on DCSA and GS1 standards, Cloudfresco enables common language identification of trade items, shipping containers, and locations. It provides track and trace capabilities for shipments, offering visibility into transport, equipment, and shipment journeys. Cloudfresco fosters inter-operability across trading partners, enhancing efficiency through process automation and providing visibility into inventory replenishment, perishables, expiry dates, and recalls. It helps businesses meet market demands and regulatory requirements by focusing on the 5 W's of traceability: Who, Where, What, When, and Why. Each traceability-relevant process generates valuable data spanning these dimensions, providing critical business content to applications that use the data.